Beyond Pictures & Paragraphs
Since the inception of the Internet, the challenge to site owners looking to do business has been to find the best possible ways to convert browsers into buyers. On average, a website loses close to half its visitors before they even leave the first page! This trend is aided by the fact that on the Internet, there is no personal touch through human interaction that persuades or guides the visitor. There is no salesman to lead the visitor through the sales funnel.
But now, with new web video technology you are able to add a video spokesperson to your web site and help solve this problem by going beyond pictures and paragraphs. This technology is one of the most effective, easy-to-implement and economical marketing solutions available on the Internet today. Most adapters of this technology have seen a significant increase in their conversions, making it more than worthwhile investment when considering return-on-investment.
A video spokesperson can greet, educate, motivate, guide visitors to important sections, introduce products and services, highlight what’s new, ask for a sale and any other goals that you want your visitors to accomplish. You are free to use your imagination for ways to utilize this technology for your business website, but here are a few creative applications others have used it for:
Standard Walkout: As a borderless video on your home page or throughout your website.
Examples:
http://www.fredmartinsuperstore.com/financing/index.htm
http://www.poolinspectorusa.com
Flash Video Headers: Integrating a video spokesperson with interactive flash graphics, photography and impacting text. For more info visit http://www.videowebsitebanners.com
Examples:
http://www.liveactor.com/samples/gold-amigo.html
http://www.liveactor.com/samples/cleared2drive.html
http://www.liveactor.com/samples/averysmartmove.html
http://www.liveactor.com/samples/seoglobe.html
http://www.liveactor.com/samples/ubcredit.html
http://www.liveactor.com/samples/gomerchantmoney.html
Virtual Training Platforms: video training modules, “how to” manuals, FAQ’s and video newsletters.
Virtual background technology and live actors improve the viewers’ retention of the message while delivering an entertainment value that makes it enjoyable to learn. Also, you can save thousands of dollars in DVD or print production, customer service and postage.
Examples:
http://www.actorportal.net/live/mlp/great-life-int/glu/stream/eng/glu-eng-7.htm
http://www.actorportal.net/live/mlp/great-life-int/glu/stream/sp/glu-sp-7.htm
You can choose and customize your own actors to:
- • Fit your company’s look and feel.
- • Deliver what you want said and how they say it
- • Wear a particular wardrobe
Originally posted 2009-08-06 09:00:06.
